Learning innovation - Gamification
Engaging people to define and embed new ways of working is a challenge managers frequently face and over the last few years a number of organisations have looked to new approaches to get results. They have found that there are major benefits in the power of competition and fun in motivating people to change and have used games in learning programmes. As a result, companies have brought gamification in to their change management tool kit, through both traditional board games and digital learning solutions.
Gamification is quite simply the use of game design and thinking in non-game contexts. It’s an innovative way for people to learn and has been used to communicate new ways of working and to improve operational processes and customer service. It has also been really popular in marketing functions to spur creative thinking. The key advantage is that it is a fun way of learning and engagement.
Our experience shows that these learning initiatives are really well received by their staff and are producing great results.
The topic of gamification was discussed in the ‘Harvard Business Review’ in February 2013. Imran Sayeed and Naureen Meraj worked with an Indian engineering company and highlight the following:
The gamification approach is especially beneficial for organisations that have a large, diverse and dispersed customer base and employee pool. It can, and has for us, brought widely differing departments and functions together that otherwise would not have any reason to communicate. As an added bonus, it has become an incubator for many talented minds to create, innovate, and engage in new initiatives that include future product and service development.
At Sysdoc we are always looking to innovate and to find the best ways to work with people faced with change in the workplace. Some examples include:
- Keep Calm and Optimise – developed for the planning and optimisation team of a major organisation, looking at ways to maximise gross margin from the supply chain whilst recognising and finding ways to overcome constraints and external pressures in the market.
- Tanker Scheduling Challenge – developed to support teams involved in scheduling transport; involving competition to deliver products in the quickest time, travelling the shortest distance.
- Value stream game – a game to improve decision making, and improving process performance by looking at wider impact of decisions made in the end-to-end process, improving process performance across a value chain.
- Saptitude – a board game, providing a simple introduction to SAP for new users.
- Udder Chaos – multi-platform (phone, tablet and desktop) game to teach users basic computer skills.
- Mt Challenge – a board game designed to strengthen teams as they strive to improve customer service.
Gamification is one piece of the training mix and used properly it contributes to making training more fun and engaging while getting the message delivered.